Every Policy Protects More Than One Family

When you take cover with us, you’re not only protecting your own loved ones you’re also helping another family. That’s because one month’s premium from every policy is donated directly to the Joe Thompson Foundation.

About The Joe Thompson Foundation

The Joe Thompson Foundation was born out of love, resilience, and a promise.

Joe was more than a professional footballer, he was a husband, a dad, and someone who always believed in giving back. Three times in his life he faced cancer, and each time he showed extraordinary strength and determination. 

Joe also saw, first-hand, how quickly life can change, and how important it is to have the right protection and support in place for your family.

When Joe passed in 2025, the life cover he had taken out became his final promise to us his way of making sure his children had the future he always dreamed for them. That single act of love and preparation carried us through, and it’s why this foundation exists.

The Joe Thompson Foundation was created to carry that promise forward.

Every Policy Protects More Than One Family

When you take cover with us, you’re not only protecting your own loved ones you’re also helping another family. That’s because one month’s premium from every policy is donated directly to the Joe Thompson Foundation.

About The Joe Thompson Foundation

The Joe Thompson Foundation was born out of love, resilience, and a promise.

Joe was more than a professional footballer, he was a husband, a dad, and someone who always believed in giving back. Three times in his life he faced cancer, and each time he showed extraordinary strength and determination. 

Joe also saw, first-hand, how quickly life can change, and how important it is to have the right protection and support in place for your family.

When Joe passed in 2025, the life cover he had taken out became his final promise to us his way of making sure his children had the future he always dreamed for them. That single act of love and preparation carried us through, and it’s why this foundation exists.

The Joe Thompson Foundation was created to carry that promise forward.

Is to ensure families don’t just survive life’s toughest challenges, but find the strength, resources, and support to thrive again.

Support families in crisis

Offering emotional and practical help when illness, loss, or hardship strikes.

Fund wellness programmes

Creating safe spaces for people to heal mentally, physically, and spiritually.

Provide education & opportunities

So young people, especially ones facing setbacks, can still chase their dreams.

Build community resilience

Because no family should feel alone when life turns upside down.

Is to ensure families don’t just survive life’s toughest challenges, but find the strength, resources, and support to thrive again.

Support families in crisis

Offering emotional and practical help when illness, loss, or hardship strikes.

Fund wellness programmes

Creating safe spaces for people to heal mentally, physically, and spiritually.

Provide education & opportunities

So young people, especially ones facing setbacks, can still chase their dreams.

Build community resilience

Because no family should feel alone when life turns upside down.

One month’s premium from every policy is donated to the foundation.

When you protect your family, you’re also protecting another.

Every policy sold through Lasting Promise contributes to this mission. For us, this isn’t just charity. It’s a legacy. It’s Joe’s promise, living on in action, love, and impact.

One month’s premium from every policy is donated to the foundation.

When you protect your family, you’re also protecting another.

Every policy sold through Lasting Promise contributes to this mission. For us, this isn’t just charity. It’s a legacy. It’s Joe’s promise, living on in action, love, and impact.

This isn’t just paperwork.
This is love. This is a legacy. This is your lasting promise!

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